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Neuralizing Blogger Effect on Google

Scoble writes about advertisers pressuring Google to devalue webloggers, a Must-Read according to Dave.  I agree.  My own post (in March something) about the effects of blogs on Google PageRanking algorithm is here.

While I am a blogger, I want Google to either provide separate search service for blogs (maybe combine it with News) or reduce the weights for blogs.  PageRank bias for ndividual item or date pages don't seem to be too bad.  It's the main page that cause most of the problem because it:

  • changes too fast - by the time you find it on Google, previously indexed content is gone.

  • heavy with links unrelated to content - blogrolls, etc.

  • covers wide range of topics

One simple solution is for blog tool developers and services to voluntarily 'mark' main blog pages by adding a META tag with NOINDEX attribute by default.  This solution:

  • removes the need for Google to identify blog pages

  • is not Google-specific

  • works with Google as it is now

  • requires bloggers to intentionally unbalance PageRanking

I wish there was a standard way to do the same at block level to hide blogrolls on item or date pages, but this solution will do until W3C provides us with a way to specify NOINDEX at block-level.

Comments
Google won't index your blogroll if it is included with Javascript, a la blogrolling.com .

I considered this problem long ago and came up with the NOINDEX idea as well, but I didn't implement it. What if someone is searching for my weblog itself? If the home page is NOINDEXed, then all they'll find are a bunch of (low-ranked) archive pages. I used to use NOARCHIVE on my home page so that Google wouldn't cache it, but that prevents the Internet Archive from archiving as well.
Since individual item and date pages don't have NOINDEX, it will show up in Google.
If a page isn't indexed by Google, it can still show up in Google because of the links to it.

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